About
Born in '77. Raised by the Pack.
GoCo is short for Gough Company. Gough is my last name. There's no boardroom, no investors, no team of designers. Just me, a name I'm proud of, and a pack that's been with me every step. The 77 is the year it all started, in Kansas.
Now I'm bringing it to the world.
Where the frenzy started
Kansas doesn't hand you anything. Wide-open sky, long roads, and weather that tests you before breakfast. I learned early that nobody's coming to carry you. You carry yourself, and you carry your people.
That's where my first pack formed.
A pack that never stopped evolving
It started with skateboard crews: busted knees, borrowed boards, and nobody leaving until the last trick landed.
Then the mat. Wrestling taught us that the hardest fights happen when you're exhausted. Martial arts taught discipline, respect, and how to stay calm in the chaos.
Then came the fields: football, soccer, rugby. Different games, same code. You hit, you get hit, you get back up, and you never leave a teammate on the ground.
And through all of it, the gym rats. Early mornings, late nights, chalk on the hands, nobody talking about it. Just work.
Every crew, every team, every training partner became part of the pack. Some ran with us for a season, some for decades. All of them left their mark.
Forged across the map
The pack doesn't stay in one place, and neither have I.
Kansas gave us the roots.
Colorado gave us altitude and thin air that made every rep earn its place.
Missouri gave us grit and humidity that didn't care how tired you were.
New Mexico gave us desert heat and open roads.
Florida gave us the coast, the sun, and the water.
Texas is where it's all happening now. Bigger skies, bigger ambition, and the place where GoCo came to life.
Every move meant new crews, new teams, new gyms. Every city added another layer. The faces changed, the sports changed, the zip codes changed, but the frenzy never did.
That's the frenzy
Not chaos for its own sake. It's the hunger that kicks in when quitting would be easier. The pull that makes you show up when nobody's watching. The thing every true member of the pack recognizes in each other without saying a word.
Why the piranha
Alone, a piranha is small. Together, nothing survives. Whether it's a skate crew, a scrum, or a 5 a.m. lifting group, the pack is what makes you dangerous. That's why every GoCo design has teeth.
What I make
Gear for every pack: the mat, the field, the board, the barbell. Every piranha, every splash, every tribal line is designed by me, then printed only when it's yours. No warehouse full of leftovers. No shortcuts. Just pieces built to be worn hard, wherever your pack runs.
Kansas roots. Texas strong.
From the Sunflower State to the mountains, the desert, the coast, and now the Lone Star State, I've run a long way since '77, and never alone. GoCo is my name on everything I make, and an open invitation: the pack is still evolving, and there's always room for one more.
Welcome to the pack.
Gough